For any business, achieving long-term success relies on factors beyond passion and drive, such as the ability to generate sales. To be competitive in the high-tech world of today, having the appropriate tools is essential.
Sales are a vital component of business operations. These initiatives promote economic development at a local level, provide community support, and foster corporate social responsibility. Sales are the primary factor that contributes to achieving this goal.
Are you considering strategies to increase sales and implement your business plan? Texting services offer a viable solution for businesses of all sizes, whether established or just starting. We will discuss business texting, marketing, and strategies for increasing your company’s profitability.
What is Business Text Messaging?
Business text messaging concerns the sending and receiving of SMS messages between a company and its target audience or staff. These messaging systems offer advanced features like recipient segmentation, workflow automation, analytics, and more, which resemble texting with friends for the recipients.
Using popular channels like SMS and chat apps, business text messaging enhances customer experience. It’s more than just marketing via texts.
Business texting services are gaining popularity due to their ability to increase sales and enhance customer experience. For instance, SMS messages can be used by companies to communicate with customers and leads in a more personalized manner. The result is increased engagement and conversions.
Moreover, business texting apps offer advanced functionalities such as recipient segmentation, workflow automation, and analytics. These features enable companies to automate their marketing campaigns.
Why Business Text Messaging Works
Below, we highlight five reasons why business texting services achieve what ultimately matters most in the big picture and long run: INCREASE SALES.
Almost Everyone Owns a Smartphone or a Cell Phone
A whopping 97% of Americans own at least one cell phone or smartphone. Around 15% of American adults rely only on their smartphones for internet access. Consequently, they do not depend on conventional residential broadband services for communication. Emails are losing popularity too, with 55% of consumers flat-out ignoring marketing emails.
In addition to the high clickthrough and response rates, business texting services offer several other benefits. One of the most significant advantages is that it allows for quick and easy communication with real time in real-time, which can significantly improve customer satisfaction.
Furthermore, text messaging provides a level of convenience that other forms of communication cannot match. Customers can respond at their leisure.
Business Text Messaging Drives Engagement
We just finished pointing out that business text messaging services enable you to reach virtually all of your current and potential customers. But this begs an important question: Yes, these people will GET your texts, but will they actually OPEN them?
Well, here is the answer: the average smartphone user checks their device 96 times per day — or about once every 10 minutes. What’s more, 90% of people open a text within three minutes of receipt, with a response rate of 45%. Compare this to email, which has an average open rate of 20%, and a response rate of 6%.
Still, you might be wonderinoldbout good ol’ fashioned phone calls. A few decades ago, this was the primary outreach option — but not today. 96% of people find phone calls disruptive, and 97% ignore calls from organizations unless they are expecting a call.
Business Text Messaging Drives Action
We have established that business text messaging services enable you to reach your target audience, and in a way that they enjoy and find agreeable. So far, so good! But there is one more critical piece to the puzzle: when it comes to moving the needle on sales, does it really matter? The answer is an unqualified YES. Consider these eye-opening statistics:
- Text messaging has a 30.5x higher clickthrough rate (CTR) compared to email marketing.
- Customers are 4.5x more likely to reply to text messages than emails.
- 13% of customers are more likely to support companies that offer text-back contact capabilities.
Clearly, text messaging persuades customers to take desirable action that moves them forward along the customer journey — and ultimately, towards a profitable transaction (which might be a matter of hours/days for B2C engagements, or weeks/months for B2B engagements).
Business Text Messaging Supports Targeting, Segmentation & Personalization
Naturally, you value and appreciate all of your customers. But you also know that they do not have the exact same needs, goals, and preferences. You need to send the right messages, to the right customer segments, at the right time. Business texting services make this happen.
You can easily segment your audience and target messages to specific customer groups based on customized variables, such as purchase history, location, role, demographics, and other data. What’s more, you can personalize messages with the recipient’s name (or other information), which can significantly enhance engagement and relevance. Consider that:
- 90% of customers find marketing personalization very or somewhat appealing.
- Customers are 2.1x more likely to view personalized offers as important versus unimportant.
- 80% of companies report seeing an uptick after implementing personalization.
Benefits of Appointment Reminders
Appointment reminders are an invaluable tool for businesses that rely on appointments to conduct their everyday operations. Too often, customers simply forget or don’t have the time to look up their appointment times, leading to no-shows and lost revenue. Businesses ensure customers know exactly when they need to show up by implementing an automated appointment reminder service.
Let’s look at some of the benefits of using business texting for appointment reminders:
Sent Automatically
Business owners understand the importance of keeping in touch with customers and potential customers. However, it can be hard to stay on top of all the emails, phone calls, social media messages, and other forms of communication that come their way. Adding a business texting service to your communications toolbox is an easy and cost-effective way to keep your customers informed about new products and services, sales promotions, upcoming events, and more.
Improved Customer Retention
Business texting services make it incredibly easy to stay in touch with customers and remind them of upcoming appointments. This can go a long way towards improving customer retention and loyalty, as customers will be more likely to make repeat visits if they are kept up to date on when their appointments are scheduled for.
Increased Efficiency
Sending out appointment reminders via a text messaging service can save businesses time and money, as they won’t have to manually call or email each customer. Automated reminder texts also help ensure that customers don’t miss important deadlines or appointments, which can free up resources for other tasks.
Instant Communication
Sending an email on the day of an appointment may not effectively decrease no-show rates if email is the sole reminder method used for clients. People typically check their personal email infrequently, which may result in your message being read after the scheduled appointment, potentially leading to missed reminders. Studies have shown that approximately 90% of text messages are read within three minutes of being received.
Text Messages are Non-Invasive
One of the most advantageous aspects of using a business texting service is that it allows customers to receive crucial information without feeling intrusive or overwhelmed. Text messages are short, concise, and designed to get a point across without being overwhelming or demanding too much from the customer’s attention span.
They are sent quickly and easily without having to take up too much of the customer’s time. As such, they are an ideal way to communicate with customers.
Easy Referral Later
Referral Later is a business texting service that makes it easy for businesses to reach out to their customers and increase their bottom line. With Referral Later, businesses can send text messages directly to their customers with offers, discounts, and other incentives. This helps encourage customers to take action and help boost the bottom line of the business. With a simple setup and an intuitive interface, Referral Later makes it easy for businesses to leverage the power of text messaging to increase sales and customer loyalty.
Added Privacy
Text messages are a secure form of communication as they cannot be overheard unless someone is physically looking at the recipient’s phone screen. In contrast to a phone call, there is a potential for others in the room to overhear the client’s conversation and possibly even hear the administrative person speaking. In certain instances, clients may choose to allow incoming calls to go to voicemail in order to maintain privacy regarding their personal affairs.
Business Texting is Surprisingly Affordable
All of the reasons above create a very compelling use case for business texting services. However, while sales professionals out there may be highly energized and excited about adding this extremely powerful tool, the CFOs, and CEOs among us have to take something else into consideration: cost. After all, what good is substantially increasing sales if the cost of customer acquisition goes through the roof?
This is a non-issue with business texting services because they are astonishingly cost-effective — and often far less expensive than other forms of advertising. Furthermore, you can integrate business texting technology with CRM and marketing automation systems in your environment, which further reduces costs and enables tracking and optimization.
Business text Messaging Templates
Business text messaging templates are a quick and effective way to streamline communication with customers, employees, and stakeholders. Text messages are a great way to reach out and stay in touch with your target audience, but creating messages from scratch each time can be time-consuming. This is where business text messaging templates come in handy.
Business text message templates enable you to create standardized messages that are tailored to your needs, so you can craft a message that is both relevant and effective. Templates also ensure consistency in messaging across channels, which in turn reduces the risk of confusion or misinterpretation. Furthermore, templates allow you to quickly create messages on the fly when needed, saving time and allowing you to focus on other areas of your business.
In Partnership with the Campaign Registry
Carolina Digital Phone Inc, the parent company of Text Now Messaging, in partnership with the Campaign Registry, ensures your messages are delivered with the correct authorization.
What is 10DLC and Sanctioned Environment?
10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10-digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by mobile operators for A2P messaging. The Campaign Registry guidelines require Users to follow industry best practices according to the CTIA. For more information, please see the CTIA Messaging Principles and Best Practice Guide.
The Bottom Line
If your company is not using business texting services to INCREASE SALES, then it is more than a missed opportunity for revenues and profits. In the big picture and long run, it could be fatal. Alas, the dustbin of history is always open and has no bottom.
Stay Ahead & INCREASE SALES With Text Now Messaging
Text Now Messaging by Carolina Digital Phone is more than just an ordinary business texting service. It enables you to reach your current and future customers in more meaningful ways. With 98% read rates and 40% response rates, real-time, two-way texting gives your organization the lasting competitive edge that you’ve been looking for. There are plans to fit any business.
See Text Now Messaging in action by texting “Demo” to (336) 490-4900, or give us a call toll-free at (888) 600-5411.
Leave a Reply